Social Media Marketing
Whether we like it or not, social media is here to stay! It has become an extremely powerful, yet inexpensive form of marketing that no business should be without. Your existing and prospective customers are already interacting with some form of social media. If your business is not out there communicating with them through social networks such as Facebook, Instagram, Twitter, LinkedIn and Pinterest, you’re missing out on a great opportunity to connect and convert.
A solid social media marketing strategy can help establish brand loyalty among existing customers, but can also bring you new customers and increase sales and leads. As a business owner, your social media goal should be to produce interesting and informational content that users will want to share with their social network. This in turn spreads your brand message to a wider audience and broadens your customer reach. This cycle is where the magic of social media begins.
With so many social networks to choose from, it can be a daunting task to get a business set up with the right networks and the right message. Picking your networks, designing your look, and coming up with a plan of attack can overwhelm any business owner, especially a new one or one who is not comfortable with rapidly changing technologies. This is where I can help. First we’ll discuss your business, goals, target audience, and the type of message you’d like to send out on social media. Then we’ll pick the appropriate social networks and get your accounts established and set up for success. I can help coach you through your initial posts or I can manage the day to day as well.
Social media is all about coming up with a solid social plan and then posting engaging, sharable content. You’d be surprised how powerful and effective this form of marketing has become. Please contact me about your social media marketing needs. I’d love to hear more about your business and am eager to help!