FiberCore’s Eco-Bedding is an environmentally friendly, paper-based pet bedding made from 100% post consumer waste. Clean, absorbent, dust free and hypoallergenic, Eco-Bedding provides superior bedding and enrichment material for both small animals and birds. FiberCore’s new website features the benefits of each of the company’s three main products and provides a section to help consumers locate stores that carry Eco-bedding. The site also has a section dedicated to promoting the in-store program to pet shops worldwide. The site is updatable through an intuitive WordPress content management system.